Pioneers in XR was a live community event curated by AVimmerse at MediaCity UK, bringing together game developers, XR studios, and researchers to explore immersive technology across games, sport, and interactive entertainment.

Immersive Manchester was created to explore what immersive technology actually offers people today, beyond hype or speculation. This article reflects on the conversations, ideas, and community discussions that shaped the event, and why those questions still matter.

A reflective look at the Metaverse, immersive technology, and human-centred design, revisiting a 2022 podcast conversation through the lens of real-world XR practice in 2025.

In July 2022, AVimmerse delivered an immersive technology masterclass at Ithra in Saudi Arabia, focusing on Unity, game engines, and creative workflows. The programme supported emerging creatives working across art, science, and immersive technologies.

Joe Duffy explores how virtual reality can be used to support shared experiences of healing and remembrance, drawing on work with Cillíní sites associated with infant loss in Ireland.

Reflections on being invited to deliver an immersive technology masterclass at the University of Manchester, exploring immersive storytelling, embodiment, narrative design, and what still matters beyond the hype.

A reflective essay based on AVimmerse’s Leeds Digital Festival talk, exploring how immersive media, 360 film, and virtual experiences can take audiences to remote and inaccessible locations.