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Welcome to the AVimmerse News Hub. Your place to explore our latest immersive technology projects, XR innovation, education partnerships, keynote talks, and heritage collaborations across the UK.
Explore our immersive technology work across our
Pioneers in XR: How Immersive Heritage Technology Is Reshaping Heritage
Immersive technologies are reshaping how we understand heritage, from landscape-scale archaeology to participatory storytelling. This featured insight reflects on XR, AI, ethics, and access, drawing on real-world practice across digital heritage.
AVimmerse
NEWS
My TEDxWarrington Speaker Journey: From Heritage to the Red Dot
Keith Myers reflects on his journey to the TEDxWarrington stage, exploring how heritage, belonging, and community shaped the ideas behind his talk.
AVimmerse
Nov 18, 20255 min read
XR Business Innovation: From Experimentation to Impact | AVimmerse
What does XR in business actually look like in practice? This article reflects on an AVimmerse industry event exploring immersive technology, real-world case studies, and how organisations can move from experimentation to impact.
AVimmerse
Oct 31, 20243 min read
Virtual Reality in Business: Practical Lessons from Industry
How are organisations actually using virtual reality today? This article reflects on an industry roadshow exploring practical VR adoption, immersive technology, and real-world business use cases.
AVimmerse
May 31, 20243 min read
Where Immersive Technology Trends Are Really Heading (Beyond the Hype)
A practitioner’s perspective on where immersive technology is really heading. Drawing on nearly a decade of work across AR, mixed reality, mapping and heritage, this Manchester Tech Festival keynote looks beyond hype to focus on meaningful, place-based experiences.
AVimmerse
Jan 23, 20243 min read
Lessons Learned from Running Augmented Reality Masterclasses
Reflections and lessons from delivering hands-on Augmented Reality masterclasses, exploring how teaching AR in real-world contexts shaped AVimmerse’s approach to digital storytelling, immersive learning, and place-based experiences.
AVimmerse
Jan 11, 20243 min read
Pioneers in XR: How Immersive Heritage Technology Is Reshaping Heritage
Immersive technologies are reshaping how we understand heritage, from landscape-scale archaeology to participatory storytelling. This featured insight reflects on XR, AI, ethics, and access, drawing on real-world practice across digital heritage.
AVimmerse
Nov 1, 20233 min read
AR and Brand Experience: Lessons from Manchester Tech Festival
How can augmented reality be used to create meaningful brand experiences? This article reflects on a Manchester Tech Festival talk exploring AR, spatial computing, and the role of immersive technology in authentic brand engagement.
AVimmerse
Oct 22, 20232 min read
Immersive Manchester: Understanding the Metaverse Beyond the Hype
Immersive Manchester was created to explore what immersive technology actually offers people today, beyond hype or speculation. This article reflects on the conversations, ideas, and community discussions that shaped the event, and why those questions still matter.
AVimmerse
Nov 2, 20222 min read
What the Metaverse Gets Wrong — and Why Immersive Technology Still Matters
A reflective look at the Metaverse, immersive technology, and human-centred design, revisiting a 2022 podcast conversation through the lens of real-world XR practice in 2025.
AVimmerse
Sep 1, 20225 min read
Grow My SME: Why Immersive Technology Matters in a Post-Pandemic World
During the pandemic, many SMEs were forced to rethink how they communicate, demonstrate value, and reach audiences online. This article reflects on a Grow My SME technology talk exploring how immersive media and digital storytelling can support small businesses navigating rapid change.
AVimmerse
Mar 16, 20213 min read
Taking Audiences to Remote Locations: Why Immersive Media Production Matters
A reflective essay based on AVimmerse’s Leeds Digital Festival talk, exploring how immersive media, 360 film, and virtual experiences can take audiences to remote and inaccessible locations.
AVimmerse
Nov 25, 20203 min read
AVimmerse Joins the Royal Academy of Engineering for Immersive Heritage Storytelling
AVimmerse founder Keith Myers has been selected from hundreds of applicants to join an exclusive programme run by the Royal Academy of Engineering. The milestone supports AVimmerse’s mission to build immersive, place-based heritage experiences through digital storytelling, XR, and emerging technologies.
AVimmerse
Oct 7, 20252 min read
An Introduction to XR Technology in Heritage
Keith Myers introduces XR technologies in heritage, outlining how immersive methods such as LiDAR, photogrammetry and real time visualisation can support interpretation and storytelling.
AVimmerse
Aug 11, 202213 min read
What Lies Beneath, Visualising and Interpreting the History of Submerged Landscapes
Professor Bob Stone explores how digital visualisation and extended reality techniques can help interpret submerged landscapes and communicate hidden histories responsibly.
AVimmerse
Aug 4, 202214 min read
New ways of looking for the past through archaeological survey technology
Dr Dave Cowley discusses how emerging technologies and new data sources are changing archaeological survey and how we look for traces of the past.
AVimmerse
Jul 26, 202214 min read
Using Scale Modelling to Assess the Prehistoric Acoustics of Stonehenge
Professor Trevor Cox explores how scale modelling and acoustic research can help assess the prehistoric soundscape of Stonehenge and inform heritage interpretation.
AVimmerse
Jul 16, 202215 min read
Transforming Shared Experiences of Infant Loss to Empowered Healing Spaces Through Virtual Reality
Joe Duffy explores how virtual reality can be used to support shared experiences of healing and remembrance, drawing on work with Cillíní sites associated with infant loss in Ireland.
AVimmerse
Jul 8, 202213 min read
Preserving Indigenous Cultural Heritage Through Videogame Technology
Juan Hiriart explores how videogame technology can be used to preserve and interpret Indigenous cultural heritage, drawing on his work with the Rapa Nui people of Easter Island.
AVimmerse
Jul 4, 20221 min read
Heritage and Technology, Bringing Histories to Audiences
A recorded discussion bringing together researchers and practitioners to explore how heritage and technology can work together to help audiences engage more meaningfully with history and place.
AVimmerse
May 10, 20223 min read
Digital Heritage Workshops in Bradford: Bringing Cultural Heritage to Life with VR and 3D Creativity
A Virtual Museum for Cultural Storytelling
One of the key outcomes of this project is the creation of a virtual museum showcasing the sca..
AVimmerse
Feb 2, 20253 min read
Oxford University Digital Twin Training: Bringing Research, Teaching and Heritage to Life
How AVimmerse supported Oxford University with immersive digital twin workshops, AR/VR teaching and real-time 3D skills. Featuring testimonials from Ajit Jaokar and Amita Kapoor, this article explores how digital twins are transforming research and education.
AVimmerse
Feb 22, 20232 min read
Virtual Reality Teaching at The University of Manchester
AVIMMERSE worked with the University of Manchester to design and deliver a structured programme of Virtual Reality teaching, supporting immersive learning, creative practice, and the integration of XR into higher education.
AVimmerse
Feb 8, 20233 min read
Digital Fashion Education: Guest Lecturing at Manchester Metropolitan University
In 2022, AVimmerse delivered guest lectures on the MA Fashion programme at Manchester Metropolitan University, exploring how immersive technologies and digital tools can support contemporary fashion design, experimentation, and creative storytelling.
AVimmerse
Oct 2, 20223 min read
Immersive Technology Masterclass at Ithra, Saudi Arabia
In July 2022, AVimmerse delivered an immersive technology masterclass at Ithra in Saudi Arabia, focusing on Unity, game engines, and creative workflows. The programme supported emerging creatives working across art, science, and immersive technologies.
AVimmerse
Sep 1, 20224 min read
Immersive Arts Education at Liverpool John Moores University
A practice led immersive arts lab delivered at Liverpool John Moores University, exploring Unity, augmented reality, and creative experimentation through hands-on teaching and real-world workflows.
AVimmerse
Nov 16, 20212 min read
Delivering Industry-Led Unity Training at MediaCityUK
How AVimmerse delivered industry-led Unity training at MediaCityUK, focusing on real-world workflows, production thinking, and preparing learners for professional immersive development.
AVimmerse
Sep 1, 20212 min read
Teaching Immersive Skills During Covid-19
During the Covid-19 pandemic, AVimmerse delivered immersive technology teaching and virtual workshops for students at Manchester Metropolitan University, exploring VR, AR, game design, and rapid prototyping through hands-on, remote learning.
AVimmerse
Jun 1, 20212 min read
Hijaz railway VR experience – Mentoring & Immersive Storytelling
AVIMMERSE provided creative and technical mentoring for a Virtual Reality storytelling project inspired by the historic Hijaz Railway in Saudi Arabia, supporting immersive narrative design, heritage interpretation, and VR production.
AVimmerse
May 9, 20232 min read
Syringe & Pandemic, An Early XR Prototype for Medical Simulation
An early XR prototype developed during the Covid pandemic, exploring virtual reality for medical simulation, interaction design, and immersive training. Created as part of a creative mentoring and research programme supported by Ithra.
AVimmerse
Mar 15, 20223 min read
Envisioning Tomorrow: The Role of Extended Reality in Shaping Future Research Methodologies
Keith Myers delivered the Day 2 keynote at the National Centre for Research Methods’ MethodsCon: Futures 2024, exploring how Extended Reality (XR) is transforming future research methodologies. The session covered XR technologies, futures methodologies, case studies, methodological innovation, and emerging directions for immersive research.
AVimmerse
Oct 2, 20242 min read
Pioneers in XR: Elevating Games, Sport and Immersive Reality | AVimmerse
Pioneers in XR was a live community event curated by AVimmerse at MediaCity UK, bringing together game developers, XR studios, and researchers to explore immersive technology across games, sport, and interactive entertainment.
AVimmerse
May 15, 20242 min read
Immersive Manchester Presents: Pioneers in XR — Building Community Around Creative Technology
Reflections on creating and organising Immersive Manchester’s Pioneers in XR event, bringing together researchers, creatives, and technologists to explore immersive practice, community building, and the role of XR in storytelling and education.
AVimmerse
Jun 14, 20233 min read
Manchester Tech Festival Immersive Technology Talk: Beyond the Metaverse
In 2022, AVimmerse Creative Director Keith Myers spoke at Manchester Tech Festival, exploring immersive technology beyond the hype of the metaverse. The talk focused on human-centred design, storytelling, and real-world applications of immersive media.
AVimmerse
Oct 31, 20222 min read
Unity User Group North West, Growing a Local Unity Learning Community
In 2022, AVimmerse helped launch the North West Unity User Group, bringing together developers, educators and creatives to explore practical uses of Unity, immersive technology, and real time tools beyond the hype.
AVimmerse
Feb 8, 20222 min read
Invited to Speak at the University of Manchester: Immersive Technology Storytelling, Embodiment, and Narrative
Reflections on being invited to deliver an immersive technology masterclass at the University of Manchester, exploring immersive storytelling, embodiment, narrative design, and what still matters beyond the hype.
AVimmerse
Nov 27, 20203 min read
Beneath Hay Bluff – A Community Heritage Film
AVimmerse’s Beneath Hay Bluff community heritage film, created with English Heritage and the University of Manchester, captures the voices and stories of visitors at Arthur’s Stone in Herefordshire.
AVimmerse
Oct 16, 20243 min read
Aerial Media After the Dust Settles
We started to do more work in this sector and our plans for 2024 are to use the skills we've developed to map terrain, create visuals and..
AVimmerse
Feb 21, 20242 min read
University of Manchester Archaeology Student Film: Capturing Student Voices Through Documentary Storytelling
A short documentary capturing the University of Manchester archaeology student experience during a live excavation. Combining student interviews, drone footage, and observational filmmaking to tell a human story of field archaeology and heritage learning.
AVimmerse
Sep 15, 20233 min read
Recreating the Netball Party, A Heritage Film Commission at Salford Lads Club
A heritage film commission at Salford Lads Club exploring a mysterious 1939 photograph, community memory, and the living role of place in social history.
AVimmerse
Mar 27, 20193 min read
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