AVimmerse Studio

AVimmerse is a creative technology studio working at the intersection of heritage, education, and immersive media.

We design and deliver XR, interactive, and spatial experiences across education, training, heritage, and public engagement, combining storytelling, human-centred design, and technical rigour.

We don’t build for novelty or hype.
We build experiences that are meaningful, grounded, and purposeful.

The Heart of Manchester

What We Believe

Immersive technology is most powerful when it is:

Designed around people, not platforms.
Grounded in real-world use, not speculation.
Built with clarity before complexity.
Measured by impact, not novelty.

Technology is a tool, a means of communication.
When used thoughtfully, it can help people understand places, stories, systems, and each other in deeper ways.

STUDIO

What the Studio Does

AVimmerse works across immersive design, storytelling, and applied technology to bring ideas into the world clearly and responsibly.

The studio works across three overlapping areas:

Immersive Design & Development

We design and build XR and interactive experiences that are:

Clear in purpose.
Appropriate in scope.
Sustainable to maintain.

From concept to prototype to delivery, we focus on doing the right amount of technology, not the most possible.

See Immersive Heritage projects.

Discovery & Strategic Direction

Many projects fail before they begin, not because the idea is bad, but because it has not been properly shaped.

We help teams:

Clarify what they are really trying to achieve.
Define audiences and success criteria.
Decide whether XR is the right solution.
Identify the smallest viable path forward.

This work often happens before any build begins.

Aerial documentation — heritage sites

Teaching, Training & Knowledge Transfer

AVimmerse also operates as a teaching studio, delivering:

XR training and workshops.
Skills bootcamps.
Curriculum-aligned immersive education.
Talks and practitioner-led sessions.
We believe studios should share knowledge, not gatekeep it.

This work is underpinned by a long-term approach to programme design and strategic teaching, developed across higher education, industry skills initiatives, and international creative programmes.

Orthmosiac drone image of Halton Castle, Runcorn, UK.jpg

Drone survey & landscape documentation
Heritage & place-based work

Our Approach

Every project begins with the same core questions:

Who is this for?
What problem are we solving?
What does success look like?
What constraints matter?
What can we test early?

We prioritise:

Early prototyping.
Plain-language communication.
Honest conversations about scope and risk.
Collaboration over spectacle
Accessibility and longevity.

This approach allows ideas to be shaped carefully before time and budget are committed.

Keith Myers - CEO and Founder AVimmerse.png

Founder & CEO
Keith Myers

Our work is informed by long-term thinking about immersive technology, not short-term trends. You can read more in our reflections on immersive technology futures.

From Insight to Impact

Insight only matters if it leads somewhere.

AVimmerse works across desk-based thinking, fieldwork, and production.

AVimmerse’s work spans:

Immersive training and simulation.
XR education and skills development.
Heritage and place-based storytelling.
Public engagement and cultural projects.
Applied research and experimental pilots.

Each project is different, but the underlying process stays consistent:
clarity first, technology second.

Using Technology with a Purpose

Teaching, Training & Knowledge Transfer

AVimmerse also operates as a teaching and training studio.

This work is underpinned by a long-term approach to programme design and strategic teaching, developed across higher education, industry skills initiatives, and international creative programmes.

Founder Keith Myers has taught immersive production, XR design, and digital storytelling at institutions including:

The University of Manchester.
Liverpool John Moores University.
Oxford University (Digital Twins course).
Professional training and innovation programmes, including as the Lead Unity instructor at the UK's first Unity Centre of Excellence.

This work has supported: