Keith Myers reflects on his journey to the TEDxWarrington stage, exploring how heritage, belonging, and community shaped the ideas behind his talk.

What does XR in business actually look like in practice? This article reflects on an AVimmerse industry event exploring immersive technology, real-world case studies, and how organisations can move from experimentation to impact.

How are organisations actually using virtual reality today? This article reflects on an industry roadshow exploring practical VR adoption, immersive technology, and real-world business use cases.

A practitioner’s perspective on where immersive technology is really heading. Drawing on nearly a decade of work across AR, mixed reality, mapping and heritage, this Manchester Tech Festival keynote looks beyond hype to focus on meaningful, place-based experiences.

Reflections and lessons from delivering hands-on Augmented Reality masterclasses, exploring how teaching AR in real-world contexts shaped AVimmerse’s approach to digital storytelling, immersive learning, and place-based experiences.

Immersive technologies are reshaping how we understand heritage, from landscape-scale archaeology to participatory storytelling. This featured insight reflects on XR, AI, ethics, and access, drawing on real-world practice across digital heritage.

How can augmented reality be used to create meaningful brand experiences? This article reflects on a Manchester Tech Festival talk exploring AR, spatial computing, and the role of immersive technology in authentic brand engagement.

Immersive Manchester was created to explore what immersive technology actually offers people today, beyond hype or speculation. This article reflects on the conversations, ideas, and community discussions that shaped the event, and why those questions still matter.

A reflective look at the Metaverse, immersive technology, and human-centred design, revisiting a 2022 podcast conversation through the lens of real-world XR practice in 2025.

During the pandemic, many SMEs were forced to rethink how they communicate, demonstrate value, and reach audiences online. This article reflects on a Grow My SME technology talk exploring how immersive media and digital storytelling can support small businesses navigating rapid change.

A reflective essay based on AVimmerse’s Leeds Digital Festival talk, exploring how immersive media, 360 film, and virtual experiences can take audiences to remote and inaccessible locations.