Many museum digital experiences fail because technology is prioritised over storytelling. Understanding how visitors engage with interpretation can help museums create more meaningful digital experiences.

Mold Castle (Bailey Hill) is a Norman motte and bailey fortress built around 1072 on the Welsh–Norman frontier. I explore its dramatic history, walk the surviving earthworks, and experiment with a digital reconstruction of the lost castle.

Digital interpretation for museums navigating funding, capacity, and governance pressures. A practical perspective on what digital should and should not do.

A coastal visit to Flint Castle exploring its medieval history, riverside setting, and the hidden heritage found throughout the town.

Field notes from visiting Castell Cricieth, exploring landscape, local heritage, and how digital tools like 360 capture can reconnect people with overlooked history.

St Wystan’s Church in Repton is one of England’s most historically layered parish churches, home to a rare Anglo-Saxon crypt and centuries of architectural evolution. This piece reflects on the atmosphere, archaeology, and quiet depth of a place shaped by Mercian and Viking history.

A quiet visit to St Thomas’ Church in Pendleton, reflecting on memory, industrial heritage, and the stories held within the churchyard and surrounding community.

A solitary visit to Castell y Bere, a 13th-century Welsh mountain fortress in Gwynedd. Reflections on access, landscape, interpretation, and the quiet power of place during a winter solstice visit.

A reflective visit to Harlech Castle in North Wales, exploring arrival, interpretation, atmosphere, and the relationship between medieval fortifications, local place, and living heritage. Part of the Castle Series.

A reflective walk through Wigan and Standish, exploring churches, monuments, and overlooked stories, from St Wilfrid’s Church to Mab’s Cross, and asking how historic places can reconnect with modern communities.

Keith Myers reflects on his journey to the TEDxWarrington stage, exploring how heritage, belonging, and community shaped the ideas behind his talk.

AVimmerse founder Keith Myers has been selected from hundreds of applicants to join an exclusive programme run by the Royal Academy of Engineering. The milestone supports AVimmerse’s mission to build immersive, place-based heritage experiences through digital storytelling, XR, and emerging technologies.

A Virtual Museum for Cultural Storytelling One of the key outcomes of this project is the creation of a virtual museum showcasing the sca..

What does XR in business actually look like in practice? This article reflects on an AVimmerse industry event exploring immersive technology, real-world case studies, and how organisations can move from experimentation to impact.

AVimmerse’s Beneath Hay Bluff community heritage film, created with English Heritage and the University of Manchester, captures the voices and stories of visitors at Arthur’s Stone in Herefordshire.

Keith Myers delivered the Day 2 keynote at the National Centre for Research Methods’ MethodsCon: Futures 2024, exploring how Extended Reality (XR) is transforming future research methodologies. The session covered XR technologies, futures methodologies, case studies, methodological innovation, and emerging directions for immersive research.

How are organisations actually using virtual reality today? This article reflects on an industry roadshow exploring practical VR adoption, immersive technology, and real-world business use cases.

Pioneers in XR was a live community event curated by AVimmerse at MediaCity UK, bringing together game developers, XR studios, and researchers to explore immersive technology across games, sport, and interactive entertainment.

We started to do more work in this sector and our plans for 2024 are to use the skills we've developed to map terrain, create visuals and..

A practitioner’s perspective on where immersive technology is really heading. Drawing on nearly a decade of work across AR, mixed reality, mapping and heritage, this Manchester Tech Festival keynote looks beyond hype to focus on meaningful, place-based experiences.