Keith Myers reflects on his journey to the TEDxWarrington stage, exploring how heritage, belonging, and community shaped the ideas behind his talk.

AVimmerse founder Keith Myers has been selected from hundreds of applicants to join an exclusive programme run by the Royal Academy of Engineering. The milestone supports AVimmerse’s mission to build immersive, place-based heritage experiences through digital storytelling, XR, and emerging technologies.

A Virtual Museum for Cultural Storytelling One of the key outcomes of this project is the creation of a virtual museum showcasing the sca..

What does XR in business actually look like in practice? This article reflects on an AVimmerse industry event exploring immersive technology, real-world case studies, and how organisations can move from experimentation to impact.

AVimmerse’s Beneath Hay Bluff community heritage film, created with English Heritage and the University of Manchester, captures the voices and stories of visitors at Arthur’s Stone in Herefordshire.

Keith Myers delivered the Day 2 keynote at the National Centre for Research Methods’ MethodsCon: Futures 2024, exploring how Extended Reality (XR) is transforming future research methodologies. The session covered XR technologies, futures methodologies, case studies, methodological innovation, and emerging directions for immersive research.

How are organisations actually using virtual reality today? This article reflects on an industry roadshow exploring practical VR adoption, immersive technology, and real-world business use cases.

Pioneers in XR was a live community event curated by AVimmerse at MediaCity UK, bringing together game developers, XR studios, and researchers to explore immersive technology across games, sport, and interactive entertainment.

We started to do more work in this sector and our plans for 2024 are to use the skills we've developed to map terrain, create visuals and..

A practitioner’s perspective on where immersive technology is really heading. Drawing on nearly a decade of work across AR, mixed reality, mapping and heritage, this Manchester Tech Festival keynote looks beyond hype to focus on meaningful, place-based experiences.

Reflections and lessons from delivering hands-on Augmented Reality masterclasses, exploring how teaching AR in real-world contexts shaped AVimmerse’s approach to digital storytelling, immersive learning, and place-based experiences.

Immersive technologies are reshaping how we understand heritage, from landscape-scale archaeology to participatory storytelling. This featured insight reflects on XR, AI, ethics, and access, drawing on real-world practice across digital heritage.

How can augmented reality be used to create meaningful brand experiences? This article reflects on a Manchester Tech Festival talk exploring AR, spatial computing, and the role of immersive technology in authentic brand engagement.

A short documentary capturing the University of Manchester archaeology student experience during a live excavation. Combining student interviews, drone footage, and observational filmmaking to tell a human story of field archaeology and heritage learning.

Reflections on creating and organising Immersive Manchester’s Pioneers in XR event, bringing together researchers, creatives, and technologists to explore immersive practice, community building, and the role of XR in storytelling and education.

AVIMMERSE provided creative and technical mentoring for a Virtual Reality storytelling project inspired by the historic Hijaz Railway in Saudi Arabia, supporting immersive narrative design, heritage interpretation, and VR production.

How AVimmerse supported Oxford University with immersive digital twin workshops, AR/VR teaching and real-time 3D skills. Featuring testimonials from Ajit Jaokar and Amita Kapoor, this article explores how digital twins are transforming research and education.

AVIMMERSE worked with the University of Manchester to design and deliver a structured programme of Virtual Reality teaching, supporting immersive learning, creative practice, and the integration of XR into higher education.

Immersive Manchester was created to explore what immersive technology actually offers people today, beyond hype or speculation. This article reflects on the conversations, ideas, and community discussions that shaped the event, and why those questions still matter.

In 2022, AVimmerse Creative Director Keith Myers spoke at Manchester Tech Festival, exploring immersive technology beyond the hype of the metaverse. The talk focused on human-centred design, storytelling, and real-world applications of immersive media.