Welcome to the AVimmerse News Hub. Your place to explore our latest immersive technology projects, XR innovation, education partnerships, keynote talks, and heritage collaborations across the UK.
Immersive technologies are reshaping how we understand heritage, from landscape-scale archaeology to participatory storytelling. This featured insight reflects on XR, AI, ethics, and access, drawing on real-world practice across digital heritage.
Many museum digital experiences fail because technology is prioritised over storytelling. Understanding how visitors engage with interpretation can help museums create more meaningful digital experiences.