A Virtual Museum for Cultural Storytelling One of the key outcomes of this project is the creation of a virtual museum showcasing the sca..

What does XR in business actually look like in practice? This article reflects on an AVimmerse industry event exploring immersive technology, real-world case studies, and how organisations can move from experimentation to impact.

Pioneers in XR was a live community event curated by AVimmerse at MediaCity UK, bringing together game developers, XR studios, and researchers to explore immersive technology across games, sport, and interactive entertainment.

A practitioner’s perspective on where immersive technology is really heading. Drawing on nearly a decade of work across AR, mixed reality, mapping and heritage, this Manchester Tech Festival keynote looks beyond hype to focus on meaningful, place-based experiences.

Reflections and lessons from delivering hands-on Augmented Reality masterclasses, exploring how teaching AR in real-world contexts shaped AVimmerse’s approach to digital storytelling, immersive learning, and place-based experiences.

How can augmented reality be used to create meaningful brand experiences? This article reflects on a Manchester Tech Festival talk exploring AR, spatial computing, and the role of immersive technology in authentic brand engagement.

Immersive Manchester was created to explore what immersive technology actually offers people today, beyond hype or speculation. This article reflects on the conversations, ideas, and community discussions that shaped the event, and why those questions still matter.

In 2022, AVimmerse Creative Director Keith Myers spoke at Manchester Tech Festival, exploring immersive technology beyond the hype of the metaverse. The talk focused on human-centred design, storytelling, and real-world applications of immersive media.

In 2022, AVimmerse delivered guest lectures on the MA Fashion programme at Manchester Metropolitan University, exploring how immersive technologies and digital tools can support contemporary fashion design, experimentation, and creative storytelling.

A reflective look at the Metaverse, immersive technology, and human-centred design, revisiting a 2022 podcast conversation through the lens of real-world XR practice in 2025.

In July 2022, AVimmerse delivered an immersive technology masterclass at Ithra in Saudi Arabia, focusing on Unity, game engines, and creative workflows. The programme supported emerging creatives working across art, science, and immersive technologies.

Keith Myers introduces XR technologies in heritage, outlining how immersive methods such as LiDAR, photogrammetry and real time visualisation can support interpretation and storytelling.

In 2022, AVimmerse helped launch the North West Unity User Group, bringing together developers, educators and creatives to explore practical uses of Unity, immersive technology, and real time tools beyond the hype.

During the pandemic, many SMEs were forced to rethink how they communicate, demonstrate value, and reach audiences online. This article reflects on a Grow My SME technology talk exploring how immersive media and digital storytelling can support small businesses navigating rapid change.

Reflections on being invited to deliver an immersive technology masterclass at the University of Manchester, exploring immersive storytelling, embodiment, narrative design, and what still matters beyond the hype.