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Welcome to the AVimmerse News Hub. Your place to explore our latest immersive technology projects, XR innovation, education partnerships, keynote talks, and heritage collaborations across the UK.
Explore our immersive technology work across our
Warrington Castle Project launches community campaign to investigate town’s hidden medieval landscape
AVimmerse is supporting the Warrington Castle Project, a community campaign exploring Warrington’s hidden medieval landscape through responsible archaeology, digital heritage and public storytelling.
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Lessons Learned from Running Augmented Reality Masterclasses
Reflections and lessons from delivering hands-on Augmented Reality masterclasses, exploring how teaching AR in real-world contexts shaped AVimmerse’s approach to digital storytelling, immersive learning, and place-based experiences.
AVimmerse
Jan 11, 20243 min read
AR and Brand Experience: Lessons from Manchester Tech Festival
How can augmented reality be used to create meaningful brand experiences? This article reflects on a Manchester Tech Festival talk exploring AR, spatial computing, and the role of immersive technology in authentic brand engagement.
AVimmerse
Oct 23, 20232 min read
Immersive Manchester Presents: Pioneers in XR — Building Community Around Creative Technology
Reflections on creating and organising Immersive Manchester’s Pioneers in XR event, bringing together researchers, creatives, and technologists to explore immersive practice, community building, and the role of XR in storytelling and education.
AVimmerse
Jun 14, 20233 min read
Manchester Tech Festival Immersive Technology Talk: Beyond the Metaverse
In 2022, AVimmerse Creative Director Keith Myers spoke at Manchester Tech Festival, exploring immersive technology beyond the hype of the metaverse. The talk focused on human-centred design, storytelling, and real-world applications of immersive media.
AVimmerse
Oct 31, 20222 min read
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