What does XR in business actually look like in practice? This article reflects on an AVimmerse industry event exploring immersive technology, real-world case studies, and how organisations can move from experimentation to impact.

Pioneers in XR was a live community event curated by AVimmerse at MediaCity UK, bringing together game developers, XR studios, and researchers to explore immersive technology across games, sport, and interactive entertainment.

We started to do more work in this sector and our plans for 2024 are to use the skills we've developed to map terrain, create visuals and..

Reflections and lessons from delivering hands-on Augmented Reality masterclasses, exploring how teaching AR in real-world contexts shaped AVimmerse’s approach to digital storytelling, immersive learning, and place-based experiences.

Reflections on creating and organising Immersive Manchester’s Pioneers in XR event, bringing together researchers, creatives, and technologists to explore immersive practice, community building, and the role of XR in storytelling and education.

AVIMMERSE worked with the University of Manchester to design and deliver a structured programme of Virtual Reality teaching, supporting immersive learning, creative practice, and the integration of XR into higher education.

Immersive Manchester was created to explore what immersive technology actually offers people today, beyond hype or speculation. This article reflects on the conversations, ideas, and community discussions that shaped the event, and why those questions still matter.

A reflective essay based on AVimmerse’s Leeds Digital Festival talk, exploring how immersive media, 360 film, and virtual experiences can take audiences to remote and inaccessible locations.