Reflections and lessons from delivering hands-on Augmented Reality masterclasses, exploring how teaching AR in real-world contexts shaped AVimmerse’s approach to digital storytelling, immersive learning, and place-based experiences.

Immersive technologies are reshaping how we understand heritage, from landscape-scale archaeology to participatory storytelling. This featured insight reflects on XR, AI, ethics, and access, drawing on real-world practice across digital heritage.

How can augmented reality be used to create meaningful brand experiences? This article reflects on a Manchester Tech Festival talk exploring AR, spatial computing, and the role of immersive technology in authentic brand engagement.

A short documentary capturing the University of Manchester archaeology student experience during a live excavation. Combining student interviews, drone footage, and observational filmmaking to tell a human story of field archaeology and heritage learning.

Reflections on creating and organising Immersive Manchester’s Pioneers in XR event, bringing together researchers, creatives, and technologists to explore immersive practice, community building, and the role of XR in storytelling and education.

AVIMMERSE provided creative and technical mentoring for a Virtual Reality storytelling project inspired by the historic Hijaz Railway in Saudi Arabia, supporting immersive narrative design, heritage interpretation, and VR production.

How AVimmerse supported Oxford University with immersive digital twin workshops, AR/VR teaching and real-time 3D skills. Featuring testimonials from Ajit Jaokar and Amita Kapoor, this article explores how digital twins are transforming research and education.

AVIMMERSE worked with the University of Manchester to design and deliver a structured programme of Virtual Reality teaching, supporting immersive learning, creative practice, and the integration of XR into higher education.

Immersive Manchester was created to explore what immersive technology actually offers people today, beyond hype or speculation. This article reflects on the conversations, ideas, and community discussions that shaped the event, and why those questions still matter.

In 2022, AVimmerse Creative Director Keith Myers spoke at Manchester Tech Festival, exploring immersive technology beyond the hype of the metaverse. The talk focused on human-centred design, storytelling, and real-world applications of immersive media.

In 2022, AVimmerse delivered guest lectures on the MA Fashion programme at Manchester Metropolitan University, exploring how immersive technologies and digital tools can support contemporary fashion design, experimentation, and creative storytelling.

A reflective look at the Metaverse, immersive technology, and human-centred design, revisiting a 2022 podcast conversation through the lens of real-world XR practice in 2025.

In July 2022, AVimmerse delivered an immersive technology masterclass at Ithra in Saudi Arabia, focusing on Unity, game engines, and creative workflows. The programme supported emerging creatives working across art, science, and immersive technologies.

Keith Myers introduces XR technologies in heritage, outlining how immersive methods such as LiDAR, photogrammetry and real time visualisation can support interpretation and storytelling.

Professor Bob Stone explores how digital visualisation and extended reality techniques can help interpret submerged landscapes and communicate hidden histories responsibly.

Dr Dave Cowley discusses how emerging technologies and new data sources are changing archaeological survey and how we look for traces of the past.

Professor Trevor Cox explores how scale modelling and acoustic research can help assess the prehistoric soundscape of Stonehenge and inform heritage interpretation.

Joe Duffy explores how virtual reality can be used to support shared experiences of healing and remembrance, drawing on work with Cillíní sites associated with infant loss in Ireland.

Juan Hiriart explores how videogame technology can be used to preserve and interpret Indigenous cultural heritage, drawing on his work with the Rapa Nui people of Easter Island.

A recorded discussion bringing together researchers and practitioners to explore how heritage and technology can work together to help audiences engage more meaningfully with history and place.