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  • Writer's pictureAVimmerse

Manchester Tech Festival - Change my Reality: How can we use AR technology to build brand experiences?

In 2023, we were invited to speak at the Manchester Tech Festival again. This followed our previous success in 2022. This time we wanted to express where augmented reality (AR) technology was heading, and what the future of this technology will facilitate.

We're moving into an era of spatial computing, if you believe what apple are pushing. However, we have to be aware of technologies that are converging at the same time. Namely: AI/AR/Cloud Computing/Machine Learning to name but a few.

The talk took place at Dish Manchester

As always, it was a pleasure to speak to an audience of enthusiastic techies. My big prediction for 2024 was that Mixed Reality would become a prominent theme. We've now seen the rise of Apple into spatial computing as well.


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