• AVimmerse


Updated: Aug 24

What benefits do remote audiences get from physically going to view a property or explore a space? Whilst we may offer them the chance to interact with the space and physically feel the presence, there is very little time saving factors that benefit sales; why not use remote viewing, especially in our post Covid-19 world? We should be embracing technology that allows audiences to view a potential new home, or just to explore, at the click of a mouse or press of a mobile button.

Figure 1 - The London Road Fire Station, Manchester

It’s time we allow technology to save us time and valuable energy

Going to view a new home can be an exhausting experience, especially when we risk encountering people and spaces we are not familiar with and we are trying to be socially distant. Then there are the administration fees (although the market is changing) and arranging bookings. If we had a way to allow the audience to view a space, a friction-less journey, shouldn’t we allow them to do it?

How can it be done?

Using Virtual Reality technology we craft experiences that allow audiences to view the inside of a property and feel a sense of embodiment in the space. Because the technology is such a brilliant visual tool, it can allow us to almost touch the space without visiting it. We have previously worked at London Road Fire Station to do just that: we created an immersive and interactive 360 film tour for Virtual Reality Samsung Gear headsets.

Figure 2 - Sample of the end result viewed via web

LRFS Project Outcomes

Figure 3 - Exhibition at The Holden Gallery, Manchester


Special thanks to Jenny Walker for the invitation to produce work for the wider LRFS programme and for project managing the production of this work. Also thanks to Bob Bonner at the GMFS Museum, for his infectious enthusiasm and wealth of knowledge.

And thanks to the team at the NWFA for all their support and access to archive film.

Interviews by Jenny Walker & Harriet-Shooter Redfern Bob Banner historian & curator GMFS Museum Phillip Taylor former fireman and training instructor & The Hiltons